X has shared some new insights into holiday shopping engagement in the app, as it expands its push to advertisers ahead of the holiday season.
And X needs to maximize its opportunities. The app formerly known as Twitter has seen its advertising revenue decline significantly since Elon Musk purchased it, while Musk’s own political commentary, and concerns about its more lax moderation approach, have seemingly kept brands away, impacting its bottom line.
But in the wake of the U.S. election, things may be looking up, with more big brands now reportedly reconsidering X ads, due to the results of the vote, and, potentially, with a view to ingratiating themselves with Musk, who is now set to play a significant role in the new Trump administration.
Either way, X’s ad opportunities could be set to make a resurgence, and these stats could be another means to lure more ad opportunity.
First off, X has provides a range of notes as to how its audience shops, and their receptiveness to brand update and offers.
You can see, also, that X has provided a demographic split of its audience, which leans more towards males aged 25-34 at present.
Which will surprise nobody.
X has also shared an overview of when holiday shopping chatter ramps up in the app:
So now is the time, and if you are going to use X for your holiday campaigns, it could be worth activating your push now to capitalize on rising interest.
Will these stats convince more brands to advertise in the app?
Look, really, I don’t think there are any big revelations here that would significantly sway brands one way or another. The real question comes down to how you feel about X’s overall direction, and external data on brand safety and moderation.
If those are not significant concerns to you, and your audience is active in the app, then X may provide opportunities for reach. But I’m not sure that these stats are going to be the thing that encourages businesses to increase their X ad spend.