Happy new year, Coachella Valley! As we trade in our holiday cheer for the warm desert sunshine, let’s make a pledge to something truly special: to shop local whenever our hearts (and wallets) desire.
Let’s be honest, sometimes the allure of online shopping or the convenience of big-box stores is hard to resist. But imagine this: instead of clicking “add to cart” on some faceless website, you wander into a charming boutique in the heart of the valley, greeted by a friendly face and the intoxicating aroma of desert blooms. You discover a unique piece of art, handcrafted by a local artist, and feel the satisfaction of supporting a dream.
Now, I know what you’re thinking: “But what about those amazing deals online?” Trust me, the deals are out there locally too! From “sip & shop” events to weekend sales, local businesses are always finding creative ways to entice you. Plus, let’s be real, who doesn’t love a good conversation with the shop owner?
By choosing to shop local, we’re not just supporting businesses; we’re investing in the soul of our community. We’re creating jobs for our neighbors, supporting the causes we care about, and ensuring that the Coachella Valley remains a vibrant and unique destination for years to come.
So, this year, let’s make a pledge to explore the hidden gems in our own backyards. Let’s support the entrepreneurs who are pouring their hearts and souls into their businesses. And let’s reap the rewards of a stronger, more vibrant Coachella Valley for everyone.
Now go forth and shop local! And don’t forget to wear your sunscreen.
- Kiss those shipping fees goodbye – Let’s keep our dollars circulating within the Coachella Valley – and our wallets a little fuller.
- Support your neighbors – Who doesn’t love a friendly face and a good conversation? Shopping local means supporting the people who make our community shine.
- Discover hidden gems – You never know what treasures you might find when you explore the unique shops and boutiques throughout the Valley.
- Say “no” to shipping delays – Need something now? Local businesses may be able to deliver (or you can just drive there in your air-conditioned car!).
- Unique finds guaranteed – Tired of seeing the same mass-produced items everywhere? Local shops offer one-of-a-kind treasures you won’t find anywhere else.
- Support local charities – Many or most local businesses actively support community organizations. By shopping local, you’re indirectly contributing to the causes you care about.
- Reduce your carbon footprint – Minimize your environmental impact by choosing businesses that are closer to home.
- Experience the true essence of the Coachella Valley – From the vibrant art scene to the delicious local cuisine, shopping local allows you to truly experience the unique character of our valley.
- Boost your mood – There’s nothing quite like the feeling of supporting your community and finding that perfect, unique item. It’s a win-win!
- Because you deserve it – Treat yourself to the personalized service, the unique finds, and the warm smiles that only local businesses can offer.
So, let’s make a pledge to shop local in 2025 and beyond. Our community, our wallets, and our spirits will thank us for it!
Katie Slimko-Stice, IOM, is president/CEO of the Rancho Mirage Chamber of Commerce. Stice earned 5 Star Accreditation with her team two times and was named “Person of the Year” in 2022 by the Desert Sun readers, included in the “Top 40 Under 40” for Palm Springs Life Magazine and a “Most Interesting & Influential Woman” by Coachella Valley Weekly. She can be reached at Katie.Stice@ranchomirage.org.