America’s shopping habits have changed over the years, and now social media is the preferred place to shop for many people. Let’s be honest shopping on social media itself is usually a crime of opportunity. You’re leisurely scrolling and all of a sudden an ad comes up for something you didn’t know you needed and the next thing you know you’re checking out!
According to Talker, you’re not alone! A new survey reveals that 68% of Americans who use social media have shopped through their feeds. Based on their social media shopping habits, they have the potential to spend more than $59-billion.
The poll of 2-thousand U.S. adult shop on social media:
- The average shopper would spend as much as $262 on a single item they find on social media.
- The platforms they use regularly for shopping online include Facebook (85%), Instagram (49%) and TikTok (38%).
- So why do people prefer using social media to shop? Respondents say it’s easier or more convenient (33%), they’re already on social media regularly (32%), they can see exactly how to use the products (30%), they see better deals on social media (26%) and it’s easier to search than a physical store (20%).
- Nearly three-quarters (72%) of social media purchases are unplanned and spontaneous.
- The most popular items people buy from platforms are clothing (52%), gifts (33%), shoes and accessories (33%), beauty products (30%) and electronics (28%).
- Overall, 62% say they’ve been generally satisfied with their social media purchases and 68% describe their average experience as positive.
- Almost half (47%) say they’d likely buy something seen on social media if they see others using it and 20% admit they’ve had FOMO from seeing others use advertised items.
- Shoppers use their feeds to read product reviews (22%), research products (20%), or get inspiration for how to use products (15%).
- Just over half (53%) would be less likely to buy a product with negative reviews.
- While 18% of respondents say they don’t like ads on social media, 66% say the ads help them find new products and 35% like the ads because they show what’s trendy.
LauRen Merola Strager is a former NFL & NBA cheerleader turned radio host. LauRen is a former Miss Pennsylvania USA and is a proud wife and mother of two. She is the owner and chief editor for her fashion and lifestyle Blog “All Of The F-Words” and is a champion for the Autism community. You can read all about LauRen’s thoughts on motherhood, pageant life, and everyday life through her online content.
