DRESSX is launching a desktop camera tool allowing users of Google Meet, Zoom and Teams to customize … [+]
Following on from its mobile app, metafashion company DRESSX is launching a Desktop Camera.
The new facility, available in Beta, allows users to augment their appearance on all major video conferencing platforms including Zoom, Google Meet and Microsoft Teams.
The Camera is launching with dozens of digital fashion looks created by the DRESSX in-house design team, alongside a selection of pieces by established augmented reality fashion creators such as Ines Alpha, Sophie Maxx, R3N3GADES, Larissa Castellano Pucci and Nik Gundersen. Current options include jewelry, and accessories like sunglasses and hats.
The tool can also be applied to digital collectibles or nonfungible tokens (NFTs) from Agoria, Hape, and IoDF — accessible only to holders.
DRESSX already works with physical brands such as Dundas, Iris van Herpen, Printemps, American Eagle and Bershka so it is likely that similar partnerships will follow leveraging the new feature.
In 2022, DRESSX, a finalist in the year’s LVMH Innovation Award, partnered with Meta to launch its own digital-only fashion collection on the platform’s Avatar Store alongside luxury physical brands such as Balenciaga and Prada.
However, while avatar dressing on Meta’s social platforms such as Instagram and Facebook and on gaming platforms like The Sandbox and Roblox is a fun engagement tool, the B2B based video conferencing environment is an underexploited area which could prove a lucrative one. While the basic version of the DRESSX Camera is free for everyone to explore, premium options are also available.
In that it can be applied not only to straight up digital garments but also to some NFT
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In the past, Zoom users could apply filters to their calls via Snapchat’s camera tool, but Snap withdrew the feature in January.
“This camera application embodies our vision of seamlessly blending fashion and technology, allowing users to express their unique style in virtual meetings and live streams,” DRESSX co-founders Daria Shapovalova and Natalia Modenova said in a statement.
“We believe that in today’s digital age, how we present ourselves online matters, and with the DRESSX Camera, we’re empowering individuals to make a statement, stand out, and redefine their virtual presence. We can’t wait to see how users leverage this innovative tool to elevate their digital fashion game.”
DRESSX told Forbes that one of the first physical brands to experiment with the tool is IPSA, the Shiseido owned makeup and skincare line that operates in the Asian market. A pair of earrings riffing off its formulations nod to the wider possibilities for showcasing makeup looks as well.
L’Oréal’s Maybelline New York and L’Oréal Professional Hair have both previously worked with Ready Player Me on makeup and hair looks for avatars.
The DRESSX Camera was first presented at The Economist Metaverse Summit in October.