What did people search the most in 2024? According to Google’s Year in Search report, the world was engaged in a variety of topics ranging from major sporting events to the latest tech releases and viral trends. This has been the year of it all, from major sporting events to the latest technological releases and viral trends- which is what people searched most for.
According to Google’s annual report, in the year 2024, the whole world was engaged in a set of topics. The main agenda of this annual report highlights not only the most frequently searched items but also how new searches have increased in contrast with the previous year. From the U.S. election and blockbuster movies to viral trends and style advice, were things that captured global attention in the year in Search.
AQI and excessive heat was a major concern for the users in India
The post-monsoon period has brought significant air quality issues to North India, with stubble burning in Punjab and Haryana, along with vehicular emissions and industrial pollution, creating thick smog. Delhi’s AQI often exceeded 400, leading to school closures and increased respiratory illnesses.Cities like Bengaluru and Hyderabad also saw rising AQI levels due to urbanization and traffic. Coastal cities like Mumbai faced industrial emissions and port-related particulate matter.
Similarly, towards the end of May, the most searched keywords was “Excessive heat” during the heat wave in the summer months.
VIRAL trends in India for 2024
Beyond environmental concerns, diverse searches highlighted interests in festivals, food trends, and political queries like “How to vote Lok Sabha.” The global Palestine conflict also resonated, with many searching for “All Eyes on Rafah”. Apart from that people also search for the key words “Election Results 2024”, during the Lok Sabha result season.
Who was the most Googled personality in India?
Google has also unveiled separate data for various categories, including the most-searched movies, TV shows, songs, sports events, matches, and individuals. Notably, Radhika Merchant, who tied the knot with Anant Ambani, the younger son of billionaires Mukesh and Nita Ambani, in July this year, stands among the most-Googled personalities in India. The grand wedding festivities were graced by India’s leading political figures, Bollywood celebrities, and business magnates.
What fashion trends went VIRAL?
Trends and style advice were also major search categories. Athelesieur, vintage clothing, capes and layering , was the most-searched style trend in the Indian fashion-forward users, were also curious about the resurgence of past trends, with “are skinny jeans back in style?” being the top query about fashion comebacks.
Google has given a popular category “near me” for trends this year
The most popular topics under this category were AQI , Onam Sadhya, Ram Mandir, Sports Bars, Best Bakery near me.
Most searched travel destinations in India for 2024
The most searched travel destinations in Google in 2024 were Azerbaijan, Bali, Manali, Kazakhstan, and Jaipur. From the cultural richness of Jaipur to the historical charm of Azerbaijan, these locations catered to the interest of tourists seeking to explore, including the sceneries of Bali, Manali, and Kazakhstan.
What were the most searched culinary interests in India?
India’s most searched foods in 2024 in Google were the exotic Porn Star Martini cocktail, the traditional Mango Pickle, Dhaniya Panjiri, during festival, Ugadi Pachadi, and Charnamrit during Janmashtami. These trends speak volumes about India’s rich culinary heritage with its strong, age-old traditions along with new flavors and tastes.
Liam Payne’s death was also among the most searched topics of 2024
Liam Payne, the former One Direction member who tragically passed away this year, was the fifth most-searched person globally. Donald Trump, Kate Middleton, Kamala Harris, Imane Khelif, being thr other top 4. His untimely death, along with news about other celebrity passings such as Toby Keith, generated a lot of online activity. Additionally, searches about Sean “Diddy” Combs, who topped the list of most-searched musicians globally but ranked second in the U.S. behind Usher, highlighted the public’s interest in entertainment figures.
The entertainment industry made fans go crazy!
The entertainment sector saw a flurry of interest as “Stree 2” emerged as the most searched movie, in India and “Inside Edge”, globally . Other popular movies that made the cut include 12th Fail, Laapataa Ladies and Hanu-Man. Talking of Netflix’s hits “Heeramandi” topped the search trends, followed by mirzapur season 3.
Top global search trends – U.S. elections and more
The U.S. election was another hot topic that generated massive interest worldwide, with searches focusing on President-elect Donald Trump, Vice President-elect JD Vance, and other political figures such as Kamala Harris and President Joe Biden. Additionally, the release of the iPhone 16 was among the most popular technology searches, reflecting global curiosity about the latest tech advancements
Globally, sports events dominated search trends, with Copa América as the most searched subject, followed by the UEFA European Championship and the ICC Men’s T20 World Cup. Enthusiasts eagerly followed the events and moments like Lionel Messi and his Argentina teammates winning the Copa América 2024 trophy at Hard Rock Stadium in Miami. The UEFA European Championship garnered significant interest, particularly among Indian football fans.