Fox is expanding its advertising sales team, bringing on Katrina Cukaj to serve as executive VP of ad sales and portfolio marketing.
Cukaj will oversee Fox’s entertainment ad sales for both linear TV and streaming, and will also oversee advanced advertising products, portfolio marketing and brand partnerships, agency relationships and Upfront negotiations. She will report to Fox’s ad sales chief Jeff Collins.
“I am thrilled to welcome Katrina to the Fox Ad Sales team,” Collins said in a statement. “She is an outstanding leader who has a well-earned reputation as an innovator as well as a dedicated and trusted partner to agencies and clients alike. I look forward to the positive impact she will have on our business and our team.”
A veteran of WarnerMedia, Cukaj was most recently executive VP of sales & client relationships, and before that worked as executive VP of marketing, strategy & network partnerships/brand innovation, and also led sales for CNN.
“I am so pleased to join Jeff and his team and help build on their incredible momentum and looking forward to partnering with our advertisers to find impactful ways to connect their brands to Fox Entertainment’s world-class content and engaged fans,” added Cukaj.