A rendering of the Warby Parker at Target shop-in-shops. (Hand-out/Target Corp.)
The new partnership will accompany Target Optical, the retailer’s in-house business, which can be found at more than 500 Target stores.
As of September 2024, Warby Parker had 269 stores. Last August, Gilboa announced the company’s intention to expand to 900 stores.
The eyewear company currently has six locations in Minnesota. The addition of Warby Parker at Target will mark a second location in Bloomington.
The eyewear specialist prides itself on affordability, offering designer-quality prescription glasses starting at $95. As part of the company’s commitment to vision for all, it launched its Buy a Pair, Give a Pair program, which has allowed it to distribute over 15 million glasses to people in need.