Thursday, September 19, 2024

Walmart kicks off back-to-school shopping season

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Walmart is offering customers a best-in-class product assortment and full suite of convenient shopping services to make shopping for the new school year simpler than before. 

This year, the retailer is offering deals on back-to-school products, including pens, backpacks, clothes and lunchboxes, among other items. 

“At Walmart, we are proud to offer a back-to-school assortment that will excite our customers – enabling them to find everything on their list at the prices they know they can trust us to deliver,” said Julie Barber, executive vice president of general merchandise at Walmart. “My team and I look forward to being a part of such a memorable time in our customers’ lives each year!”

[Read more: Pharmacy Innovator of the Year 2021: Walmart connects with communities]

This year, customers will find top items and brands across the back-to-school assortment, including:

  • Thousands of back-to-school items under $10 – With items from top national and private brands, Walmart is helping families stay on budget while prices are top of mind again this year, like Pen+Gear composition books for $0.50, BIC 10-pack ballpoint pens for $1.77 and Pen+Gear highlighters for $0.88.
  • Supply list necessities – Parents can feel good about purchasing supplies to last all year long from trusted brands such as Pen+Gear, Crayola, Five Star, Paper Mate and Sharpie. Students also can select their favorite pencil pouches, backpacks and notebooks from top franchises including Disney, Nintendo and Marvel.
  • First-day fashion – Students will feel confident on their first day with the amazing school styles and parents will love the unbeatable prices. Our wide selection includes Walmart’s private brands, like the newly relaunched No Boundaries, plus Free Assembly, Scoop and Wonder Nation, along with styles from national brands like Levi’s, Justice, Reebok and Claire’s, just to name a few.
  • Best-in-class tech – From kindergarten through college, students can count on Walmart for all their electronic needs, from trusted brands like Apple, HP, Samsung and JBL. Walmart also is helping the littlest students get a head start on learning with the new Kids Tablet line, featuring an exclusive partnership with ABC Mouse that offers unique kids’ content free with purchase. And customers can find high-quality products from top brands at a fraction of typical costs through Walmart Restored, a collection of refurbished tech and appliances powered by Walmart Marketplace.

Spotlight on teachers:

To help ensure the classroom assortment meets the needs of teachers, Walmart brought in the people whose opinion matters most: real educators. Considering their feedback, the classroom and bulk supplies reflect what is most needed for a successful school year.

The Classroom Registry experience on Walmart.com and the Walmart app was designed to assist educators in reducing their expenses for classroom supplies. 

[Read more: Walmart unveils next steps in grocery network transformation]

Lunch-friendly finds:

As customers prepare for first-day lunches, dorm room bites and everything in between, Walmart is making it easy for families and students to shop healthy and crave-worthy meal essentials for the new school year. 

New this year, customers can shop Walmart’s one-click food basket, which provides two weeks of lunches for just about $2 per day. The basket features 16 kid-approved items for easy and affordable school lunches. The basket is available for easy pickup and delivery services on Walmart.com and the Walmart app through Sept. 15.

Curated college offerings:

As college students navigate the next exciting chapter of their lives, Walmart is offering dorm essentials inspired by the cottage core and eclectic icon trends to high-tech finds for every assignment and project, customers can discover everything they need to check off their list.

  • One-stop college destination – Walmart is the one-stop destination for back-to-college with incredible prices on everything (without the need for any extra coupons), from stylish bedding and on-trend décor like the Mainstay’s Cloud Ottoman and Cowgirl-inspired lit sign to must-haves for the classroom like the Apple MacBook Air with M1 chip for only $649.
  • College & grad student savings – Walmart+ is offering all the benefits of a traditional Walmart+ membership, but at half the price to college and grad students. This includes plenty of student-friendly perks, like free shipping with no order minimum, free grocery delivery and even a Paramount+ membership. Students who are 18 years of age or older and enrolled in an undergrad or advanced degree program will pay just $49 per year or $6.47/month. This offer is live now through Sept. 13.
  • College-hour delivery – From late-night study sessions to early-morning exams, Walmart offers expanded delivery hours that seamlessly meet customers’ needs – with On-Demand delivery starting at 6 a.m. along with Late-Night Express Delivery. College students can find everything they need, from the on-trend fashion to better-for-you snacks, on the Walmart app, available for convenient delivery that fits their unique schedules.

Walmart said the key to a successful school year starts with prioritizing your health and wellness. Walmart is making it easier for students, parents and teachers to address their healthcare needs while they pick up their back-to-school essentials, including:

  • Immunization appointments – Available via walk-up and pre-scheduled appointments on Walmart.com and the Walmart app, our nearly 4,600 pharmacies nationwide provide convenient options for customers to get their back-to-school vaccines for the flu, COVID-19, HPV and more, any day of the week.
  • On-trend eyewear – From affordable Nautica and Nike Eye. 

Walmart is continuing its commitment to creating a more inclusive school shopping experience by rolling out Caroline’s Carts, helping the caregivers of customers with disabilities navigate the store with a single cart. By January 2025, all Walmart Supercenters and all Neighborhood Markets will receive at least one cart, totaling more than 8,000 carts. 

In addition to Walmart’s growing assortment of adaptive apparel, families can shop new sensory backpacks. The first-to-market Wonder Nation backpack, available for only $28, features easy grab zipper pulls, an insulated front pocket, compression hip belt with pockets, tactile teddy fleece on shoulder strap and multiple headphone ports, among other features.

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