The new additions, Switch Model and Multi-Sizing, are designed to address common e-commerce challenges related to fit predictions and customer confidence.
“With Switch Model and Multi-Sizing, we’re helping shoppers see themselves in the products they love, while enabling retailers to break down purchasing barriers. The early results of these features have been overwhelmingly positive, and we’re excited to roll them out to more retailers globally,” said Maxime Patte, Veesual co-founder and CEO.
Switch Model
The Switch Model feature is said to be designed to allow online shoppers to choose a model that mirrors their own body shape. This option challenges the status quo of e-commerce sites that usually showcase clothing items on a single model type.
With Switch Model, customers can view products on their selected model from various perspectives, including front and back views. This gives shoppers a realistic sense of how clothes will look and fit on their bodies.
A recent report from fulfilmentcrowd on Just Style indicates that 30% of fashion purchases made online in the UK are returned annually, with ‘incorrect fit’ being the primary reason given by shoppers.
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Veesual also cited Coresight’s study that revealed 53% of consumers returned online clothing purchases over the past year due to issues with size or fit.
By enabling customers to envision themselves in the clothes they are considering, Switch Model aims to alleviate this problem. It not only boosts shopper confidence but also promotes inclusivity and enhances the overall shopping experience.
Multi-Sizing
Currently being tested on select EILEEN FISHER product pages, Multi-Sizing is designed to enhance customisation by displaying a garment on a chosen model in three different sizes: the recommended size, one size up, and one size down. This feature enables customers to better visualise how various fits may align with their personal style preferences.
This feature leverages Veesual’s image generation technology to instantly adapts the garment’s fit and drape according to the size selected by the shopper.
Beginning with a model selection process that resonates with the shopper’s identity, Multi-Sizing enables them to see various size options in action. This pilot initiative is set to expand across more products by 2025, helping EILEEN FISHER enhance its digital storefront while tackling one of online retail’s biggest hurdles: fit uncertainty.
Preliminary data indicates that these tools are already improving engagement metrics, establishing Veesual as a frontrunner in AI-enabled personalisation for fashion e-commerce.
EILEEN FISHER e-commerce VP Blair Silverman said: “Integrating these tools underscores our dedication to inclusivity. Customers now have the ability to visualise how items will complement their unique body shapes directly on product pages, enabling a more confident shopping experience.”
