Under Armour’s AW24 apparel range, which has recently launched at retail, is packed full of new layering, insulated outerwear and polo options for men, women and young golfers.
Under a new all-encompassing identity for the Golf category that ties into the success of its performance footwear products in the UA Drive Pro Spiked and Spikeless, the all-new UA Drive apparel layers and Drive Pro insulated outerwear will offer golfers modern silhouettes in new fabrications for maximum comfort, as well as the elevated performance and protection from the rain and cold that consumers trust Under Armour to deliver throughout the winter season.
LAYERING
The standout new layering piece for FW24 is the UA Drive Midlayer (£65). Available in a Crewneck, Hoodie, or ¼ Zip Pullover styles, the new Drive Midlayer is a must-have item for golfers that want a clean, simple design that delivers a super luxe fit and feel.
The new UA Drive Storm Sweaterfleece (£65) offers a modern take on one of the brands biggest franchises in Golf apparel, using subtle styling details to the zipper, cuffs and logo applications, plus woven overlays treated with Storm protection.
OUTERWEAR
In the insulated outerwear category, UA has expanded on the range from AW23 by introducing more levels of insulation than before.
The full assortment of the UA Drive Pro Insulated Jacket and Vest, Drive Pro Storm Lightweight Insulated Jacket and Vest, and Drive Pro Storm Hybrid range, gives golfers a choice of over 20 different outerwear pieces, with each featuring unique technical properties to allow golfers to perform at their best by keeping them at the perfect temperature in the variable conditions golfers face through the Autumn/Winter season.
The UA Drive Pro Insulated Jacket (£140) and Vest (£100) offer the most protection from the cold through a combination of UA ColdGear Infrared to the interior lining and recycled insulation materials. UA Drive Pro Insulation products feature quilting panels and hybrid blocking, as well as new metallic logo details to deliver an elevated look. Both the Jacket and Vest also feature full-zippered hand pockets to stash your essentials.
For true warmth without weight, golfers can trust in the UA Drive Pro Storm Lightweight Insulated Jacket (£100) and Vest (£80). Using a durable stretch woven fabric with octafleece liner, which feels lighter and keeps you warmer, these garments also use UA Storm technology to repel water and without sacrificing breathability. Both pieces also utilise the metallic silver trim package across the zipper and logos, tying into the elevated look and feel of the other items in the Drive Pro outerwear range.
Perhaps the biggest update to the range, the UA Drive Pro Storm Hybrid Full-Zip (£90) and ½ Zip (£80) are now 70% warmer while being 33% lighter than the silhouette it replaces in the range for FW24. Utilising a hybrid design as the name suggests, Storm Daytona Spacer fabrication and a Storm stretch woven fabric are paired with lightweight insulation in different zones to optimise fit, warmth, comfort and performance.
TROUSERS & POLOS
In bottoms, UA is adding even more breadth to the range with the addition of new Matchplay Pants and Jogger (£55) options to complement the Drive Pants range (From £60) carrying through from SS24, to sit alongside the ColdGear Infrared Winter Pants (£80).
T2G, Playoff and Iso-Chill Polos (£40-65) complete the apparel offering for FW24 with new print applications and colour stories to tie in with the full range.
WOMEN & YOUTH
The women’s and kids ranges include all the new fabrics and technologies found in men’s in appropriate silhouettes, colours and designs.
Women’s UA Golf will include the Drive Midlayer (£65), a hero piece of the Men’s range, as well as a new Drive Flare Pant (£75) and Drive Storm Insulated products (From £70).
All ranges are backed by a comprehensive selection of seasonal accessories including gloves, mitts, caps and winter headwear.
