Sunday, February 23, 2025

Ulta Beauty and Lucky Partner for an Omnichannel Beauty Shopping Experience

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This will help brands connect their DTC websites with Ulta’s inventory in real time.

Beauty Packaging Staff02.20.25

Lucky has partnered with Ulta Beauty so that beauty brands can connect their Direct-To-Consumer (DTC) websites and marketing with Ulta Beauty’s extensive in-store inventory in real-time.
 
Sneh Parmar, Co-Founder of Lucky, said, 
 
“The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape. As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it’s crucial for brands to adapt and innovate. By integrating Ulta Beauty’s in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility, and choice.”
 
Customers browsing their preferred beauty brand’s marketing and website will be able to view product availability in real time at nearby Ulta Beauty stores. 
 
This allows customers to easily locate and purchase the makeup, skincare, haircare, and fragrance products with the added convenience of same-day pickup or delivery from their local Ulta Beauty stores, creating a more efficient shopping experience for all.
 
Customers can choose to pick up their online orders from 1,400 Ulta locations across all 50 states or have them delivered directly to their homes.


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