Luxury luggage brand Tumi, a subsidiary of Samsonite, has signed women’s world no.1 Nelly Korda and Ludvig Åberg, a rising star of the men’s game, as brand ambassadors.
The premium luggage and travel bag maker, which already has a global roster of athletes representing the brand, including Formula One driver Lando Norris and Tottenham Hotspurs captain Son Heung-min, has signed Korda and Åberg to help its marketing push following the launch of its first golf luggage collection at the 2024 PGA Merchandise show. At the same time, Tumi announced that it had become an official marketing partner of the LPGA, PGA Tour, and PGA Tour Champions circuits.
“As an international brand, we wanted ambassadors with global appeal that would resonate with our consumers around the world. Nelly and Ludvig are two of the biggest names in golf, both dedicated to their game and driven to achieve,” said Jill Krizelman, Tumi’s SVP global of marketing and ecommerce. “This partnership feels incredibly synergetic for both the players and Tumi as a brand. We’re excited to support these players as they perfect their craft and evolve as players in the coming years.”
Korda, who has won six times this year, including a run of five straight wins in the spring, said: “I’m so excited to partner with Tumi as a global ambassador, representing the brand on tour and off course. There’s a lot of synergy between TUMI as a brand and how I approach my game – we share the same drive for perfection. It’s a partnership that truly feels like the perfect fit.”
Two-time tour winner Åberg, who is still in his first full season as a professional, has already bagged seven top-10 finishes this season, including runner-up showing at the Masters.
Speaking about the partnership, the 24-year-old Swede said: “I’ve been a fan of Tumi for a long time, so it’s a surreal feeling to be tapped as one of their newest global ambassadors. It’s a full-circle moment to work with a brand I so greatly respect, and to have their support as I compete at this high level.”
To see Tumi’s golf luggage and bag collection, visit https://uk.tumi.com