Trump Media & Technology Group (Nasdaq: DJT), operator of Truth Social, has begun rolling out its streaming platform, Truth+. The company is moving its beta testing of linear TV streaming to a new content delivery network (CDN). After testing, the service will be available to all Truth Social users on Web, Android, and iOS platforms.
Users will access Truth+ through an icon on the Truth Social platform, offering streaming content as stand-alone channels or in a picture-in-picture window. The initial slate will include news, commentary, weather, lifestyle, and entertainment channels, with plans to expand into Christian and family-friendly content.
TMTG is working to close a perpetual licensing deal for CDN technology and is developing its own tech stack and hardware infrastructure to make the CDN ‘uncancellable’. Future phases will introduce streaming apps with enhanced features and the ability to watch content on in-home TV sets.
Trump Media & Technology Group (Nasdaq: DJT), operatore di Truth Social, ha iniziato il lancio della sua piattaforma di streaming, Truth+. L’azienda sta trasferendo il suo beta testing della trasmissione TV lineare a una nuova rete di distribuzione dei contenuti (CDN). Dopo la fase di test, il servizio sarà disponibile per tutti gli utenti di Truth Social su piattaforme Web, Android e iOS.
Gli utenti accederanno a Truth+ tramite un’icona sulla piattaforma Truth Social, che offrirà contenuti in streaming come canali autonomi o in una finestra a miniatura. Il palinsesto iniziale includerà notizie, commenti, meteo, lifestyle e canali di intrattenimento, con piani di espansione verso contenuti cristiani e adatti alle famiglie.
TMTG sta lavorando a un accordo di licenza perpetua per la tecnologia CDN e sta sviluppando il proprio stack tecnologico e infrastruttura hardware per rendere il CDN ‘annullabile’. Le fasi future introdurranno app di streaming con funzionalità avanzate e la possibilità di guardare contenuti su televisioni domestiche.
Trump Media & Technology Group (Nasdaq: DJT), operador de Truth Social, ha comenzado a lanzar su plataforma de streaming, Truth+. La empresa está trasladando su prueba beta de transmisión de TV lineal a una nueva red de entrega de contenido (CDN). Tras las pruebas, el servicio estará disponible para todos los usuarios de Truth Social en plataformas Web, Android e iOS.
Los usuarios accederán a Truth+ a través de un ícono en la plataforma Truth Social, ofreciendo contenido de streaming como canales independientes o en una ventana de imagen en imagen. La lista inicial incluirá noticias, comentarios, clima, estilo de vida y canales de entretenimiento, con planes de expandirse a contenido cristiano y apto para familias.
TMTG está trabajando para cerrar un acuerdo de licencia perpetua para la tecnología CDN y está desarrollando su propio stack tecnológico e infraestructura de hardware para hacer que la CDN sea ‘incancelable’. Las fases futuras introducirán aplicaciones de streaming con características mejoradas y la capacidad de ver contenido en televisores en el hogar.
트럼프 미디어 및 기술 그룹(나스닥: DJT), 진실 소셜의 운영자는 스트리밍 플랫폼인 Truth+의 론칭을 시작했습니다. 이 회사는 선형 TV 스트리밍의 베타 테스트를 새로운 콘텐츠 전송 네트워크(CDN)로 이전하고 있습니다. 테스트 후, 이 서비스는 웹, 안드로이드, iOS 플랫폼의 모든 진실 소셜 사용자에게 제공될 예정입니다.
사용자는 진실 소셜 플랫폼에서 아이콘을 통해 Truth+에 접근하여 독립적인 채널로 스트리밍 콘텐츠를 제공하거나 그림 속 그림(PiP) 윈도우로 제공됩니다. 초기 프로그램에는 뉴스, 해설, 날씨, 라이프스타일 및 엔터테인먼트 채널이 포함되며, 기독교 및 가족 친화적 콘텐츠로 확장할 계획이 있습니다.
TMTG는 CDN 기술에 대한 영구 라이선스 계약을 체결하기 위해 노력 중이며, CDN을 ‘해지 불가능하게’ 만들기 위해 자체 기술 스택 및 하드웨어 인프라를 개발하고 있습니다. 향후 단계에서는 향상된 기능과 가정용 TV에서 콘텐츠를 시청할 수 있는 기능을 가진 스트리밍 앱이 도입될 것입니다.
Trump Media & Technology Group (Nasdaq: DJT), opérateur de Truth Social, a commencé le déploiement de sa plateforme de streaming, Truth+. L’entreprise déplace ses tests bêta de streaming TV linéaire vers un nouveau réseau de diffusion de contenu (CDN). Après les tests, le service sera accessible à tous les utilisateurs de Truth Social sur les plateformes Web, Android et iOS.
Les utilisateurs accéderont à Truth+ via une icône sur la plateforme Truth Social, offrant des contenus en streaming sous forme de chaînes indépendantes ou dans une fenêtre d’image dans l’image. La programmation initiale comprendra des chaînes d’actualités, de commentaires, de météo, de style de vie et de divertissement, avec des projets d’expansion vers des contenus chrétiens et adaptés aux familles.
TMTG travaille à la conclusion d’un accord de licence perpétuelle pour la technologie CDN et développe sa propre pile technologique et infrastructure matérielle pour rendre le CDN ‘irrévocable’. Les phases futures introduiront des applications de streaming avec des fonctionnalités améliorées et la possibilité de regarder des contenus sur des téléviseurs à domicile.
Trump Media & Technology Group (Nasdaq: DJT), Betreiber von Truth Social, hat mit der Einführung seiner Streaming-Plattform Truth+ begonnen. Das Unternehmen verlagert sein Beta-Testing für lineares TV-Streaming auf ein neues Content Delivery Network (CDN). Nach den Tests wird der Service allen Nutzern von Truth Social auf Web-, Android- und iOS-Plattformen zur Verfügung stehen.
Benutzer können über ein Symbol auf der Truth Social-Plattform auf Truth+ zugreifen, das Streaming-Inhalte entweder als eigenständige Kanäle oder in einem Bild-in-Bild-Fenster anbietet. Das anfängliche Angebot wird Nachrichten, Kommentare, Wetter, Lifestyle und Unterhaltungskanäle umfassen, mit Plänen für eine Erweiterung auf christliche und familienfreundliche Inhalte.
TMTG arbeitet daran, einen dauerhaften Lizenzvertrag für die CDN-Technologie abzuschließen und entwickelt seinen eigenen Technologie-Stack und Hardware-Infrastruktur, um das CDN ‘unwiderruflich’ zu machen. Zukünftige Phasen werden Streaming-Apps mit erweiterten Funktionen und die Möglichkeit, Inhalte auf Fernsehern im eigenen Heim anzusehen, einführen.
Positive
- Launch of Truth+ streaming platform, expanding TMTG’s product offerings
- Development of proprietary CDN technology to ensure platform independence
- Planned expansion into diverse content categories, potentially attracting a wider audience
- Integration of streaming service with existing Truth Social platform, potentially increasing user engagement
Negative
- Significant investment required for developing and maintaining proprietary CDN infrastructure
- Potential challenges in competing with established streaming services
- Dependence on closing the perpetual licensing deal for CDN technology
The launch of Truth+ marks a significant milestone for Trump Media & Technology Group (TMTG) as it expands beyond social media into the competitive streaming market. This move demonstrates TMTG’s ambition to create a vertically integrated media ecosystem, potentially challenging established players in the streaming industry.
From a technological standpoint, the development of a proprietary Content Delivery Network (CDN) is particularly noteworthy. By controlling its own tech stack, including servers, routers and software, TMTG aims to create an “uncancellable” platform, insulating itself from potential deplatforming by third-party service providers. This strategy could provide a competitive advantage in terms of content control and distribution reliability.
The phased rollout approach, starting with web users and followed by mobile platforms, is a prudent strategy to manage potential technical issues and user feedback. The integration of streaming capabilities within the existing Truth Social platform, including picture-in-picture functionality, could enhance user engagement and retention.
However, the success of Truth+ will largely depend on the quality and appeal of its content offerings. While the initial focus on news, commentary, weather and lifestyle content aligns with the platform’s target audience, the long-term viability will hinge on TMTG’s ability to secure and produce compelling original content that can compete with established streaming giants.
Investors should closely monitor user adoption rates, content acquisition costs and the platform’s ability to monetize its user base effectively. The streaming market is highly competitive and TMTG will need to differentiate itself beyond its political affiliations to achieve sustainable growth.
TMTG’s entry into the streaming market with Truth+ represents a strategic move to diversify its revenue streams and capitalize on the growing demand for alternative media platforms. The company is positioning itself as a haven for content that may be “neglected by big corporations or at risk of cancellation,” potentially tapping into a niche market of consumers who feel underserved by mainstream media offerings.
The phased rollout strategy allows TMTG to gradually build its user base and refine its offering based on real-world feedback. This approach could help mitigate initial technical challenges and allow for iterative improvements. The integration with the existing Truth Social platform could also provide a ready-made audience for the streaming service, potentially reducing customer acquisition costs.
However, the streaming market is highly saturated, with established players like Netflix, Amazon Prime and Disney+ dominating the landscape. TMTG will need to offer unique, high-quality content to differentiate itself and justify subscription fees. The focus on news, Christian content and family-friendly programming suggests a targeted approach, but it may limit the platform’s broader appeal.
From an investor perspective, key metrics to watch will include:
- User adoption rates and retention
- Content acquisition and production costs
- Revenue per user
- Churn rate
- Technology infrastructure costs
The development of a proprietary CDN could provide long-term cost benefits and operational control, but it also represents a significant upfront investment. Investors should carefully evaluate TMTG’s ability to scale this infrastructure efficiently and cost-effectively.
While the “uncancellable” nature of the platform may appeal to certain demographics, it’s important to assess whether this feature alone can drive sustainable growth in a highly competitive market.
Company Launches Uncancellable Content Delivery Network
SARASOTA, Fla., Aug. 02, 2024 (GLOBE NEWSWIRE) — Trump Media & Technology Group (Nasdaq: DJT) (“TMTG” or the “Company”), operator of the social media platform Truth Social, announced today that the Company has commenced the phased rollout of its streaming platform, Truth+.
Today, TMTG begins moving existing beta testing of its Truth Social linear TV streaming to the Company’s new content delivery network (“CDN”). After rigorous stress testing, the initial streaming service is expected to become available to all Truth Social users on the Web, followed shortly by its rollout on Android and iOS.
Once the CDN is deployed and tested, a Truth+ streaming icon on the Truth Social platform will provide access to the streaming service. By clicking the icon, users will be able to access streaming content as stand-alone channels or in a separate picture-in-picture (“PiP”) window while scrolling on the Truth Social platform. iOS users will need to update their Truth Social app to access streaming. No updates or downloads will be required for Android or Web users.
The initial slate of streaming options is expected to include channels comprising news, commentary, weather, and lifestyle and entertainment. TMTG plans to expand programming as its streaming rollout continues, focusing on news, Christian content, and family friendly content. As part of its strategy, TMTG is continuing to work toward closing the previously announced perpetual licensing deal for CDN technology.
“First, we created Truth Social to provide a safe harbor for free speech on the Internet,” said TMTG CEO Devin Nunes. “Now, we’re establishing a reliable home for great TV content that is neglected by the big corporations or is at risk of cancellation—and we are securing our own tech stack and hardware infrastructure to make our new CDN uncancellable. I look forward, in the near future, to launching many enhancements and adding great, new content to the platform.”
The introduction of these channels is the initial phase of Truth Social’s TV streaming platform. The next phase is expected to feature the introduction of streaming apps integrated with the Truth Social platform that will offer enhanced features, including an interactive 14-day electronic guide, instant catch-up TV on any show broadcast in the previous 7 days, network DVR, video on demand, and more. Following that, TMTG plans to introduce apps that provide the ability to watch streaming content on in-home TV sets.
TMTG’s ultra-fast streaming technology will be powered through specially designed infrastructure with its own servers, routers, and proprietary software stack. Thus, TMTG will gain full control over its tech delivery stack for streaming across private network CDN, rendering the service uncancellable by Big Tech.
About TMTG
The mission of TMTG is to end Big Tech’s assault on free speech by opening up the Internet and giving people their voices back. TMTG operates Truth Social, a social media platform established as a safe harbor for free expression amid increasingly harsh censorship by Big Tech corporations.
Investor Relations Contact
Shannon Devine (MZ Group | Managing Director – MZ North America) Email: shannon.devine@mzgroup.us
Media Contact
press@tmtgcorp.com
Cautionary Statement About Forward-Looking Statements
This press release includes forward-looking statements regarding, among other things, the plans, strategies, and prospects, both business and financial, of TMTG. We have based these forward-looking statements on our current expectations and projections about future events, including the future plans and potential success of the streaming services under the CDN. Although we believe that our plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, we cannot assure you that we will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, and assumptions. Generally, statements that are not historical facts, including statements concerning possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words “believes,” “estimates,” “expects,” “projects,” “forecasts,” “may,” “will,” “should,” “seeks,” “plans,” “scheduled,” “anticipates” or “intends” or similar expressions. Forward-looking statements are not guarantees of future performance, and involve risks, uncertainties and assumptions that may cause our actual results to differ materially from the expectations that we describe in our forward-looking statements. There may be events in the future that we are not accurately able to predict, or over which we have no control.
FAQ
When will Truth+ streaming be available to all Truth Social users?
After rigorous stress testing, Truth+ streaming is expected to become available to all Truth Social users on the Web, followed shortly by its rollout on Android and iOS platforms.
What types of content will be initially available on Truth+ streaming?
The initial slate of streaming options on Truth+ is expected to include channels comprising news, commentary, weather, lifestyle, and entertainment content.
How will TMTG (DJT) ensure that its streaming service is ‘uncancellable’?
TMTG is developing its own tech stack and hardware infrastructure, including servers, routers, and proprietary software stack, to gain full control over its tech delivery stack for streaming across a private network CDN.
What future enhancements are planned for the Truth+ streaming service?
Future phases of Truth+ are expected to include streaming apps with enhanced features such as an interactive 14-day electronic guide, instant catch-up TV, network DVR, video on demand, and the ability to watch streaming content on in-home TV sets.