Playsport Golf Range, one of the UK’s biggest driving ranges, has reported record business growth in 2023 following the installation of Toptracer Technology.
Located on the outskirts of Glasgow, the multi-floor driving range boasts 56 premium bays – and a thriving membership base of approximately 500 golfers – and in 2022 made a strategic decision to embrace Toptracer Technology following a plateau in traffic over the previous year.
In the first 12 months post-implementation, Toptracer has made a significant impact, as the number of range balls hit soared by over 2.3 million, a remarkable 52% increase on the pre-Toptracer era. This surge in activity translated to a substantial financial boost for the venue, with revenue climbing from 2022 to 2023 by over 90%.
Colin McEwan, Director and General Manager of Playsport Golf, attributes this success not only to the cutting-edge technology but also to the ongoing support received from the Toptracer team. McEwan notes: “Regular contact with key personnel has been a distinguishing feature compared to experiences shared by operators working with other technologies.”
The introduction of Toptracer has not only redefined the golf landscape at Playsport, but it has also positioned the venue as a sought-after destination for both traditional and non-traditional golfers. Strategic social media promotions have played a pivotal role in creating awareness about the Toptracer-enabled facility.
McEwan reflects on the initial hesitations and highlights the wisdom in aligning with the majority of the market: “My business partner thought that because everyone else has Toptracer, we should do something different, but personally I thought going with what the majority of the market has done means that you have a bigger client pool – there are more people registered on an app that might want to use our facility. This has absolutely proven to be the case.”
Playsport’s success story with Toptracer is not just about numbers; it’s a testament to the transformative power of technology in enhancing customer experience, fostering community engagement, and driving financial prosperity. As the venue celebrates a phenomenal first year, the anticipation builds for continued growth and exciting developments in the years to come.
Toptracer, a Topgolf Callaway Brands Corp. brand, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionised the way viewers experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. Today, Toptracer technology powers over 1000 Toptracer Range driving ranges in over 35 countries. Learn more at toptracer.com
