TMRW Sports has announced key additions to the company’s senior leadership team with expertise from across the sports, media, and golf industries.
The company’s three new hires are Chief People Officer Wendy Caves, Chief Revenue Officer Jason Langwell and Chief Marketing Officer Regina O’Brien.
TMRW Sports founder and CEO Mike McCarley said TMRW’s staff size is now around 70, with about 20 of those having worked together in some capacity at either NBC Sports or Golf Channel.
TMRW Sports’ first project, TGL presented by SoFi, is a new team golf league launched in partnership with the PGA TOUR. TMRW Sports is supported by an all-star roster of tour players, celebrities, and business leaders from the worlds of sports, media, technology, and finance who make up a powerful and diverse investor group.
Wendy Caves, Chief People Officer
Prior to joining TMRW Sports, Wendy served as the Senior Vice President of Global Talent & Culture at the LPGA where she was instrumental in reshaping the Human Resources department into a global strategic partner over the course of her ten years of service. She pioneered innovative approaches to talent acquisition, diversity and inclusion, and employee engagement while also championing industry-wide initiatives to promote diversity and career opportunities in golf through Make Golf Your Career.
Wendy’s track record of success also includes significant contributions during her 17-year tenure at the PGA TOUR, where she championed progressive HR practices and led initiatives to foster innovation and collaboration across the organisation. As the Director of Human Resources Operations, she was instrumental in developing the team to support the newly created ShotLink technology scoring system, assisting with the TOUR’s workforce expansion abroad, and supporting the evolution of PGA TOUR Entertainment, the television and media distribution division.
Jason Langwell, Chief Revenue Officer
Jason joins TMRW Sports as the company’s first Chief Revenue Officer. His team includes Katy Mollica’s Global Partnerships group and Andrew George’s Live Event and Operations group.
Jason has spent his career creating success for the biggest, blue-chip brands across the sports, entertainment, and lifestyle marketing landscape. He comes to TMRW Sports from Intersport where he joined as an SVP in 2014. During his time there he created explosive growth across Intersport’s consulting, experiential, and hospitality marketing practices. In 2018, he launched Intersport’s Detroit office, serving as Executive Director of the first-ever PGA TOUR event in Detroit, the Rocket Mortgage Classic.
Most recently, Jason helped to form and launch The World Champions Cup, a first-of-its-kind Ryder Cup style event for PGA TOUR Champions.
Regina O’Brien, Chief Marketing Officer
Regina joins TMRW Sports as its Chief Marketing Officer after serving for the last six months as the company’s interim CMO. An award-winning marketing and communications executive, O’Brien oversees all marketing, communication, and creative strategies for TMRW Sports and TGL presented by SoFi.
TMRW Sports marks O’Brien’s latest branding effort after most recently having served for four years as the head of Marketing and Communications for Augusta National Golf Club. Before her time at Augusta National, Regina headed marketing initiatives for global brands, including more than two decades at Comcast/NBCUniversal, where she oversaw marketing for Golf Channel for 10 years.