10.1.2024
Titanic Hotels, a leading hotel brand operating across Turkey and Germany, has partnered with IDeaS, a SAS company, the world’s leading provider of revenue management software and services, to optimize its revenue strategy across their German portfolio.
Prior to implementing IDeaS G3 RMS, Titanic Hotels Germany relied on manual revenue management processes and siloed internal databases. Additionally, Titanic Hotels’ ability to accurately forecast demand at a granular level was limited, affecting price decision-making and their ability to capture an optimal mix of demand.
To align with their strategic business goals and address these challenges, Titanic Hotels Germany decided to upgrade and enhance their revenue and operational systems.
Understanding the importance of a well-integrated hotel technology stack, Titanic Hotels’ choice of property management system (PMS) was also a significant factor in their decision to select G3 RMS as they sought a solution to seamlessly integrate and ultimately boost their strategic efficiency.
With the implementation of G3 RMS, Titanic Hotels’ Germany-based properties will benefit from:
- Advanced analytics and intelligent rate management: G3 RMS continuously analyzes external market and property data to optimize room type pricing for maximum profitability.
- Strategic efficiency: The requirement for manual data entry has been totally removed, enabling revenue teams to focus their time on strategic efforts and confidently make data-driven adjustments to their revenue strategies.
- Robust integration: Seamlessly integrated systems improve operational efficiencies and accelerate decision-making with consistent and accurate data flowing between their selling systems and G3 RMS.
- Data-driven decision making: The ‘What-If’ analysis tool allows Titanic to visualize potential outcomes to ensure the team pursues the most profitable strategies.
- Smarter discounting: No more missed revenue opportunities as the solution can automate dynamic discounts at the right time, freeing up staff to focus on strategic initiatives that enhance the guest experience.
Titanic Hotels’ now-enhanced dynamic pricing capability leverages real-time market conditions, allowing for precise adjustments driven by in-depth insights into guest behavior and operational processes. The customizable reporting in G3 RMS also provides detailed data on a property-by-property basis, enabling more strategic and informed pricing decisions.
Antje Kuschel, area revenue manager, Titanic Hotels Berlin said: “After a rigorous selection process we decided to partner with IDeaS. The company’s proven track record in the industry, coupled with their tech’s robust capabilities and ability to deliver significant revenue improvements, made it the standout solution.”
Burak Unver, chief strategy officer, Titanic Hotels Germany said: “We’re really looking forward to fully realizing the benefits of the technology and continuing to provide exceptional guest experiences. It’s an exciting time for Titanic Hotels and the adoption of this technology should set us apart and enhance our competitive edge in the German hospitality market.”
Michael McCartan, area vice president, EMEA, IDeaS said: “We’re delighted to have Titanic Hotels’ beautiful collection of properties onboard as we continue to grow our presence in the region. I have no doubt their decision to implement G3 RMS will benefit their ability to effectively navigate a fast-shifting market and ultimately drive sustained revenue success.”