Larri Merritt, a TikTok star and YouTube creator best known as “Larray” on social media, has signed with CAA for representation.
The major talent agency will focus on expanding Larray’s creative reach through podcasting, touring, new IP, launching his clothing line “Girlies” and expanding brand partnerships.
A Compton native who appeared on Netflix’s Hype House reality TV show, Larray — with his blend of comedy and commentary — has 28 million TikTok followers, 10 million YouTube subscribers and over 1.2 billion YouTube views.
His comedy singles, including “Canceled,” “First Place” and “Last Place,” rank high on the Billboard Comedy Tracks chart and have earned 41 million views on YouTube. In 2023, Larray was named to Forbes’ 30 Under 30 list.
In a 2020 Forbes profile, he explained his connection to his social media and other digital fans. “I was just with an influencer who refused to take a picture with a fan. It blew my mind. I was like, ‘We’re not doing anything. You’re just standing here. You need to take the picture.’ So, I took the fan’s phone and took the picture,” Larray recalled.
Leveraging his TikTok popularity, Larray is using his connection with Gen-Z and Gen-Alpha demos to expand opportunities as a brand ambassador after already striking up partnerships with Coach, Prada, Calvin Klein, Hugo Boss, Tinder and Chipotle.
CAA has an expanding digital media department looking to get deeper into the creator community and digital ecosystem as the agency focuses on talent representation, corporate advisory and emerging media platforms.