Thursday, September 19, 2024

TikTok Star Anthony “Tony” Dawson Signs With CAA (Exclusive)

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Anthony “Tony” Dawson, also known as “TooTurntTony,” has signed with CAA for representation.

The social media star and influencer — who rose to fame on TikTok, where he has over 20 million followers — along with his family of hard-partying pranksters have created comedic shortform viral videos that have gained a wide online fan base, including on Instagram and YouTube. Dawson often includes his family and their own antics in his digital content creations.

In the past two years, Dawson and as his pet duck, “Baby Girl,” have routinely landed in the top 20 most viewed shortform creators on TikTok. And as a social media influencer famous for his pet ducks, Dawson has worked with top brands like Crocs, Fireball Whisky and Celsius. He has also used his online content and audience to advocate for wildlife conservation. 

In 2023, Dawson launched Too Turnt Tea, an alcoholic ice tea beverage that has sold over 1 million 12-packs in the past year.

Backed by CAA, the Hollywood entertainment and sports talent agency, Dawson will adapt his party brand into new merchandise products, explore a Too Turnt cruise and unscripted TV and podcasting opportunities.

After the launch success of Too Turnt Tea as a a ready-to-drink beverage, Dawson and his company have launched 24oz. cans and labeled them “Too Turnt Daddy.” 

The ice tea business landed Dawson on Forbes’ list of top-earning creators of 2023. 

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