In 2021, the Google Shopping app on Android and iOS was deprecated for the web version. Google Shopping is now getting a rather notable redesign.
The changes start with the logo in the top-right corner. There’s an outline version of the Google Shopping icon, with this simplified version looking quite elegant.
Meanwhile, an actual font is used for “Google” instead of the usual logo for a more uniform look with the “Shopping” that comes after. There is a “Deals” shortcut at the right next to the app grid and account picker.
A blue gradient extends to the app bar that features the search field, while a hamburger button that differs — the third line is shorter than the first two — from every other Google app is used. It’s quite an unexpected change, while it opens a navigation drawer that actually removes the rounded corners.
“Shopping home” and “Deals” are accompanied by color icons, while prominent buttons are placed in pill-shaped containers with gray backgrounds.
When you actually search for a product, the “Refine results” toolbar is placed in a rounded container with bold headers. Also note how the pill-shaped filters have been swapped out for rounded rectangles.
However, the biggest change is a wildly playful animation upon page load behind the “Google Shopping” logo. It evokes a barcode scan that obviously suits the website. The effect is slightly more evident when the dark theme is enabled.
This Google Shopping redesign is not yet appearing for all accounts. We are seeing it when signed out (Incognito).
Combined, these changes make Google Shopping feel very different from all other first-party sites. It’s not yet clear if this is indicative of a new design direction for Google Search.
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