We’ve rounded up some of the best female-founded and led brands spanning from grooming, to home goods, food, and more — shop them all below
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As Beyoncé once said, “Who Run the World? Girls.”
March marks Women’s History Month, but why celebrate the countless achievements of women within a mere 31 days? In addition to breaking glass ceilings and sound barriers, more women than ever are becoming entrepreneurs. A 2019 report by American Express found that the number of women-owned startups rose by 21% over a span of five years, and they represented 42% of all American companies.
That study, which was based on U.S. Census Bureau data, also found that those companies employed 9.4 million workers while bringing in $1.9 trillion in revenue. In other words, there’s no better time to harness your spending power than by supporting woman-owned and operated brands, especially on International Women’s Day, which takes place on Saturday, March 8, 2025.
The Best Women-Owned Brands To Shop Online
So, if you’re looking to throw your support behind more female-founded companies, we’ve rounded some of our favorites to shop this month and beyond. There are tons of ways you can celebrate consciously, but top online retailers and brands aren’t just offering up deals and sales — they’re donating money to female-centered charities from each purchase or just throughout the month. Check out just a handful of the best female-owned brands below, from organic food delivery services to clean grooming lines and more.
Away
Known for their sleek and stylish travel accessories, the brand launched in 2015 from co-founders Jen Rubio and Stephanie Korey with the hardshell suitcases you’ve come to know and love. Check out The Carry-On ($275), which also happens to be our favorite carry-on suitcase of the year.
Avaline
Co-creators Cameron Diaz and Who What Wear co-founder Katherine Power launched their clean wine brand, Avaline, to bring “a new standard of transparency.” The vegan and non-GMO label offers vino made from organic grapes grown in sustainable vineyards in France and Spain, and without added concentrates, colors, or sugars.
Bearaby
Founded by Kathrin Hamm, Bearby is a sustainable home wellness brand on a mission to create a calmer, more comforted world — and to deliver you a good night’s sleep. We’re fond of their Cotton Napper ($199), a hand-crafted, organic, knitted weighted blanket, cozy enough for winter months, yet designed to still be comfortable and breathable.
Catbird
Rony Vardi originally founded Brooklyn-based Catbird to sell a collection of things she loved most, but now they sell some pretty eye-catching jewelry — including the original Forever Bracelet, a 14k gold permanent bracelet.
Eberjey
Seeking comfier alternatives to the G-strings and underwire bras, Ali Mejia and Mariela Rovito founded Eberjey, a Miami-based label comprised of cozy lingerie and stylish sleepwear made of Pima cotton and other super-soft fabrics. The brand also designs classic pajama sets for men, kids apparel, swimwear, and other effortless essentials.
OUAI
Thanks to Jen Atkin, her brand Ouai has delivered some iconic hairstyles from huge celebrities, including Kim Kardashian, Bella Hadid and Chrissy Teigen. Now, you can get those same salon-quality hair care products right at home — we recommend the Leave-in Conditioner ($38) to gently detangle, hydrate and fight frizz for all hair types.
Parachute
Entrepreneur Arial Kaye was among the first to put a direct-to-consumer spin on bedsheets with her Venice-based company, Parachute. The startup launched in 2014 with affordable percale bedding and rolled out comfy fabrics like linen, sateen, and brushed cotton. The company has since expanded to other home goods for the bedroom and beyond, such as mattresses, home furnishings, and our favorite bath towels.
Savage X Fenty
If there is one thing Rihanna’s Savage x Fenty is known for the most, it’s inclusivity. From makeup to clothing, the wide range of products and sizing means no matter what you are looking for, you’ll find exactly what you need — with the Rihanna stamp of approval for good measure. We’re talking stylish intimates for everyone, and even comfortable activewear.
Tushy
For relaxing, at-home self-care for you bum, founder Miki Agrawal created a brand who arguably made the bidet “cool” again. Upgrade your bathroom experience with Tushy, attachments to your toilet that are designed to give you the cleanest way to go. The Tushy Classic 3.0 is one of our favorite bidets — the stream works great (neither too gentle nor too harsh) while the bamboo knob and overall build quality give the Tushy a solid feel compared to other budget-friendly options.
Flaus
Flaus is an innovative and sustainable electric flosser, founded by Samantha Coxe. Their starter kit simplifies and establishes your flossing routine with three speed options and up to 18,000 sonic vibrations per minute. Designed and backed by dental experts, your pearly whites will thank you.
More Women-Owned Brands to Support
In addition to the brands listed above, we found some other great businesses that deserve recognition across various categories, including wellness, home, beauty, and food. While this list is not exhaustive, check out some of these top-rated women-owned companies below.