Brodnicki and Westerman earn top 2024 honor for crisis communications,
secure Award of Excellence for brand management
ARLINGTON, Texas (November 18, 2024) – The S & G Group, a boutique, strategic communications firm based in Arlington, Texas, earned its fourth Best of Show recognition in the Greater Fort Worth PRSA Worthy Awards competition, which concluded earlier this month. Led by Sandra Brodnicki, APR, Fellow PRSA, and Gigi Westerman, APR, Fellow PRSA, The S & G Group offers high-level counsel and innovative solutions for businesses and nonprofits through a full range of strategic planning and integrated communications services.
The team took top honors in the 11th annual competition for its crisis communications efforts conducted on behalf of Girls Inc. of Tarrant County in 2023.
“We are honored to support an organization that is doing important work in our community but is also navigating rough waters,” Westerman said. “We take a comprehensive and strategic approach to managing issues that might arise, and our goal is always to help clients emerge stronger and more equipped to move forward.”
The S & G Group also took home a 2024 Award of Excellence in brand management for Boys & Girls Clubs of Greater Tarrant County. The award recognized communications strategy supporting the nonprofit’s introduction of Blue Door Kitchen, an on-site, state-of-the-art, $2 million commercial production kitchen capable of serving hot, nutritious meals and snacks to 3,500 Club members each day.
The Worthy Awards recognize the best in strategic communications. Since the award program’s inception in 2012, The S & G Group has been recognized nearly two dozen times, including Best of Show wins in 2012, 2013, and 2021. Prior awards were presented for communications strategy and tactics developed on behalf of Catholic Charities of Fort Worth, Tarrant County Health Department and Mental Health Connection, as well as clients in aviation, education, and business.