Amazon Prime Day 2024 is here! Day two of the shopping event, created by Amazon, is already well underway with discounts on categories like home, tech, fashion and more.
Shop TODAY contributor Chassie Post stopped by TODAY to share editor- and customer-loved products to shop during the last day of Amazon Prime Day. We rounded up bestsellers TODAY viewers couldn’t stop shopping so that you could give them a try, too.
Seen on TODAY | Seen on 3rd hour of TODAY | More bestsellers | Lightning deals | Sign up for SMS | How we chose
Amazon Echo Buds
Now 71% off, Amazon’s version of wireless ear buds have a noise cancellation setting for quieting external noise with the push of a button.
These earbuds work together with the Alexa app to allow you to stream music, movies, answer calls and deliver other commands with a simple, “Hey, Alexa.” Plus, a speedy 15-minute charge allows you to use them for up to two hours.
Zulay Kitchen Milk Frother
This small but mighty product makes your morning coffee something to look forward to, helping you create a coffee shop-like creation at home.
“I know it doesn’t look impressive, but it really has changed how I make coffee at home,” says deputy editorial director Alexandra Deabler. “I use it to whip up what I call my version of Cold Foam — just vanilla syrup and milk, and then I froth it. I’ve also used it to mix in powder so it’s not so grainy. I will say the one drawback is that it is battery operated, so just make sure you grab some batteries as well.”
Tatcha The Serum Stick
“I’m a busy and tired mom and I love anything that will make my beauty routine easier,” Shop TODAY editorial director Adrianna Brach says of this compact beauty product.
The brand says its main goal is to wake up the area around your eyes, with main ingredient squalane promising to “lock in” moisture. Thanks to its lack of fragrance, this product is suitable for all skin types, even those with sensitive skin.
Londontown Kur Nail Concealer
Sure, you’ve heard of concealer when it comes to makeup, but what about for your nails? You apply it similarly to nail polish, brushing the shimmery pink shade onto your nails as a solution for unhealthy, discolored nails.
The vegan formula promises to brighten and illuminate the appearance of your nails, according to the brand.
Mineral Fusion Nail Polish Remover
This nail polish remover is free of acetone, hoping to provide a gentler, safer alternative to traditional nail polish removers. The brand says it hydrates your nails while removing the most stubborn of applications, including shellac polish.
Calvin Klein Women’s Lantern Sleeve Blouse
Available in nine different colors, editors love this top from Calvin Klein that combines comfort and business casual, thanks to its breathable, baggy sleeves and loose-fitting drape.
PrettyGarden Women’s Boho Midi Dress
Experts say one of the pros to wearing a mostly polyester outfit in the summer is the fact that it truly has moisture-wicking properties, rather than letting moisture seep into the fabric.
This lightweight, breathable midi dress provides the perfect outfit for a wide variety of summertime activities, from strolling through farmer’s markets to afternoon barbecues, beach vacations and more.
Baleaf Women’s Lightweight Joggers
Made with a nylon and spandex blend fabric, these hiking pants are the perfect partner for any outdoor activity, proving to be stretchy, lightweight and outdoor-friendly.
With UPF 50+ protection and quick-drying capabilities, you’ll remain comfortable no matter the weather — sunny, misty or anything in between. Five pockets means you can alleviate added weight from your hiking pack, and an elastic waistband adds to the overall comfortability.
New Balance Women’s 608 V5 Cross Trainer
Shop TODAY editors and podiatrists alike praise New Balance sneakers for their versatility and truly comfortable feel.
EVA foam makes up the midsole in this style, that the brand says provides lightweight cushioning and keeps you supported without weighing you down. Note: This pick is only on sale in select colors.
Burt’s Bees Calming Day Lotion
Hoping to upgrade your beauty routine this Prime Day? Amazon offers discounts on a wide variety of items, including products for mature and aging skin, to trending products everyone can’t stop talking about.
This moisturizer from Burt’s Bees includes the active ingredient aloe, promising to calm redness and keep moisture intact all day.
Bio-Oil Skincare Body Oil
Experts say that while stretch marks cannot be erased permanently, products that include ingredients like the ones featured in Bio-Oil’s Skincare Body Oil can help diminish their look and prevent future ones.
Stretch marks aren’t the only skin woe it can work to treat, however. Reviewers on Amazon claim it’s helped with the appearance of dark spots, sunburns and scars, too.
Dash Shaved Ice Maker and Slushie Machine
Nothing screams summer like a cup of shaved ice! If you and your young ones can’t wait for the county fair, this machine has got you covered until then.
Now $10 off, the kit includes a recipe book with instructions to create treats the whole family can enjoy, from slushies to mixed drinks easily in minutes.
For more of the best Prime Day editors’ picks, click here.
More Prime Day bestsellers
Auoon Clip On Strainer
This space-saving kitchen tool is well-loved by Shop TODAY, and for good reason! Not only does it save cabinet space thanks to its slim design, but it makes straining water easier than ever before (and without dirtying multiple large dishes).
Simply clip it onto your pot or bowl, and tilt to drain all the water out.
NutriChef 3-Piece Nonstick Oven Baking Pans
I’m moving this upcoming weekend, and this 3-piece baking pan set immediately caught my attention when searching for Amazon Prime Day deals.
Features such as the red silicone handles and the non-stick coating (that can withstand up to 446 degrees!) are appealing, and make them look more elevated compared to a more basic set of baking sheets.
Duracell AA 28-Pack Batteries
Batteries are one of those household essentials you don’t remember to stock up on until it’s too late. This 28-pack is now less than $25, and when powering video game remote controllers, the brand promises that they’re sure to have a longer life compared to other battery brands.
Grace & Stella Under Eye Masks
A little self care goes a long way, especially when these eye masks work to reduce dark circles, bags and puffiness surrounding the eyes.
Plus, the gold tint and ingredient isn’t some fancy ploy — it actually works to reduce inflammation and it has anti-aging benefits, according to experts.
Gap Mens Stretch Pique Polo Shirt
He’ll remain comfortable, yet look elevated in this basic button-up cotton top, that features a collared neck and more structured sleeves.
Amazon Echo Pop
This Amazon device is one of the latest to join the Amazon tech family, and it’s one of the more simpler ones as well. It doesn’t have a digital display, yet provides ample sound quality that helps it be an ideal speaker for apartments or college dorm rooms.
Kasa Smart Plug Power Strip
Power strips might not be the first thing that comes to mind when thinking of shopping for college essentials. They’re going to need to power lots of devices and this power strip will help them do so, thanks to the six traditional outlets and three USB ports.
CHI 44 Iron Guard Thermal Protection Spray
If your hair is constantly taking the heat (literally) from straighteners, curling irons or blow dryer brushes, this protection spray works to strengthen your strands and make them healthier.
The brand says this spray acts as a layer between your hair and the hot tool, and should be sprayed on dry hair.
CHI Original Lava Ceramic Flat Iron
Speaking of hot tools, this straightener from well-loved brand CHI is now 35% off, making it less than $75. It still manages to get the job done but at a lower temperature, proving to be less harmful to your hair.
Kasa Smart Light Bulbs
With the ability to set the tone no matter the occasion, whether you prefer a more dim setting when reading before bed, or want a colorful, bright light during parties, adjust those settings and more via your smartphone with these smart light bulbs.
The Drop Women’s Britt Tiered Maxi Dress
Whether you’re headed to a family gathering or looking for something to wear on an upcoming vacation, this versatile dress can be worn many ways- layered underneath a jean jacket, or paired with fun sandals.
It’s available in 20 different patterns and colors, and a wide range of sizes, from XXS to 5XL.
Amazon Fire TV Stick
Like I said, I’m moving and wanted a more affordable option when it comes to streaming my favorite shows, music and movies. The Amazon Fire Stick immediately caught my eye as a simple addition to any television set, due to how easy it is to set-up, and the amount of apps I can download to watch comfort movies.
Color Wow Raise The Root Thicken and Lift Spray
Commerce writer Danielle Murphy gives this product credit for adding volume to her hair in spots where it otherwise falls flat, also adding that it’s easy to implement into your routine, as it should be applied directly to dry hair rather than when it’s damp.
This fact was appealing to Murphy, being someone whose hair type can last for days without a wash.
KitchenAid Classic Pizza Wheel Knife
Amazon Prime Day has proven to be a good time to shop home and kitchen deals, with this pizza cutter now over 60% off.
Pavoi 14K Convertible Link Huggie Earrings
We’re big fans of Amazon brand Pavoi here at Shop TODAY, with multiple of our writers wearing different versions of their huggie earrings over the years.
This trending style is lightweight, meaning it won’t tug on your ear lobes and is made with 14K gold, also meaning it won’t irritate those with sensitive skin.
Kasa Smart Plug
Slowly start to turn your home into a smart home with the addition of these plug-ins, that can be controlled via Alexa or Google, or using an app on your smartphone.
Set timers or countdowns to control things such as air conditioners, lamps, or phone chargers, to turn on or off depending on your schedule.
Fullstar Vegetable Chopper
Take all the work out of food prep with this vegetable chopper, that is now half off during Prime Day.
It has stainless steel blades to carefully chop food items before dispensing them into a 5-cup container. It even comes with four blades that you can swap out, depending on if you want your vegetables diced, spiralized, made into ribbon shapes or in larger squares.
Laneige Lip Sleeping Mask
One Shop TODAY writer relies on this product during the wintertime to help salvage dry, cracked lips, noting that she felt an “immediate sense” of hydration upon use.
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How we chose the bestsellers from Prime Day 1
We meticulously combed through over 445,000 products on sale during Amazon Prime Day 2024 to determine the absolute best overall Prime Day deals during the two-day event and then our readers got to shopping! The picks above are their favorite deals so far.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).