Monday, December 23, 2024

The Experience Golf unveils new brand identity as part of expanded destination offering

Must read

Leading golf travel company The Experience St Andrews, has changed its name to The Experience Golf to reflect its growth into wider golf markets outside of the Home of Golf.

The Experience Golf, which is a subsidiary of Keith Prowse, carries on a legacy of crafting unforgettable golf experiences. Demonstrating a well-established partnership with St Andrews Links Trust since 1995, the company been helping golfers across the globe create lifelong memories at the Home of Golf for over two decades.

The rebrand reflects the company’s commitment to offering unforgettable golf tours beyond Scotland and St Andrews, including bespoke trips to leading golf destinations in Ireland and England.

The Experience Golf will offer bespoke golf breaks to an expanded range of destinations in Scotland, Ireland and England, including renowned venues such as Royal County Down in Northern Ireland

Nathan Payne, Head of The Experience Golf, commented: “This rebrand expresses the very essence of what we do. This is a story that is 30-plus years in the making, which has given us time to perfect the experience of a lifetime, from the moment you are greeted by our expert team, to your final swing on the fairway. This is a name that will live on for years to come, in curating the ultimate experience for our guests.” 

Andy Vinsen, Managing Director at Keith Prowse, added: “Fuelled by a post-pandemic surge in playing golf and enjoying more leisure time, we’re expanding our horizons beyond Scotland, hence the brand has evolved to support this growth. Our 30-year partnership with St Andrews Links Trust remains a source of immense pride and we’re committed to building on this success in years to come.”

James Ralley, Commercial Director of St Andrews Links Trust, said: “We have had a longstanding relationship with The Experience St Andrews and have seen first-hand the level of service they provide to all their clients. We’re excited to see the business expand beyond St Andrews and for golfers to experience more incredible golf around the world.”

Latest article