Walmart has several store brands, including Great Value, Marketside, and Equate, and the quality is usually on par with that of nationwide brands. Depending on your tastes, the food from a Walmart brand may even seem a little better. The store brands are much cheaper than their brand-name counterparts and provide affordable options for people who can’t spend that much on groceries. Unfortunately, many see store brands as lesser generic versions that aren’t desirable.
If you’re a shopper at Walmart, you’re making a huge mistake by not trying the store brands. You don’t have to like them, and you can switch back to brand names if you prefer. But give them a try, and then you may save money while still having tasty food. Some products, like Great Value cream cheese and Bettergoods cinnamon honey butter, have already garnered a following.
Walmart just added another store brand in May 2024. It’s called Bettergoods and is geared toward shoppers who prefer more “chef-inspired” foods. Fast Company notes that the labels are reminiscent of Target‘s Good and Gather brand; Bettergoods appears to be a competitor for that customer base. The store has also expanded its organic produce offerings.