The best Prime Day discounts in real time — save on TVs, home essentials, more

Amazon Prime Day, an event created by Amazon, is officially underway! Deals kicked off at 3 a.m. EST and are expected to last through Wednesday, July 17 at 3 a.m. EST.

Our editors are sourcing the best live deals in real-time throughout the two-day shopping event and sharing them below, so you don’t have to go out of your way to find exactly what you’re looking for.

Whether you’re shopping for gifts for loved ones in your life (nothing wrong with starting early!) or want to treat yourself to a few things, now’s the time to do it. We found Prime Day deals on everything from Apple AirPods to breezy linen pants for summer, plus so much more.

Keep reading to see all 70+ editor-curated deals, or click the links below to explore deals by category.

Seen on TODAY | Seen on 3rd hour of TODAY | Tech | Fashion | Beauty | Home | Lightning deals | Sign up for SMS | FAQs | How we chose

Toshiba 50-Inch Smart Fire TV

Have you been waiting to upgrade to a bigger flat screen? Brach found discounts on 50- and 55-inch TVs from Toshiba right now for over 30% off. These smart TVs feature all of the “bells and whistles” that you’d want with an Amazon Fire TV, including a hands-free remote, 4K resolution and built-in streaming apps, according to the brand.

Toshiba 55-Inch Smart Fire TV

A 55-inch TV for under $300? We found one. This model features 4K resolution, Dolby Vision HDR and more.

Another category we’re seeing massive markdowns in this Prime Day? Smart home upgrades. This smart lock from August Home allows for keyless entry to your home and can be installed in just 10 minutes, says the brand. Brach likes that you can control the lock via your phone and have it auto-lock behind you once you leave your home, too.

Kasa Smart Plug Power Strip

Searching for even more affordable smart home upgrades Brach says you can catch on sale during Prime Day? Look no further than the savings on power strips and light bulbs from the popular home brand, Kasa. Both the power strip and bulbs can be controlled via an app on your phone or via your voice (thanks to Amazon’s Alexa).

Kasa Smart Light Bulbs

Schedule your lights to help you wake up, wind down or even turn on before you get home with these smart bulbs. They’re compatible with Amazon’s Alexa and your smartphone device.

Chi Original Lava Ceramic Flat Iron

There’s never a bad time to upgrade your hair tools — especially when a deal is involved! As a longtime beauty editor, Brach says Chi’s flat iron is a favorite for smooth styling — and you can grab it for 45% off right now.

Chi 44 Iron Guard Thermal Protection Spray

For even sleeker tresses, you can grab the brand’s thermal protectant on deal for under $5 right now! 

Vera Bradley Cotton Overnight Travel Tote

Vera Bradley just rebranded itself, but the iconic travel totes are not going anywhere! A larger version of this bag was crowned a 2023 Shop TODAY Travel Gear Awards winner, but this compact version is just as useful for overnight stays — and on sale for up to 66% off. It boasts plenty of pockets, top handles and it even has a removable strap for easy carrying.  

The Drop Britt Tiered Maxi Tent Dress

The two-day event is also a great time to save on wardrobe essentials! Brach says this bestselling maxi dress is easy to dress up or down (with sandals or sneakers!), comes 20 different colors in sizes XXS-5X and has pockets.

Amazon Echo Pop

Amazon’s most affordable smart speaker is currently 55% off! You can control it with your voice to play music, tell you the weather, set timers, make calls and more.

Amazon Basics Household Tool Kit

A basic tool kit is something everyone should have on hand for everyday household projects, small repairs and DIY tasks. This 142-piece set comes with all of the essentials: a tape measure, hammer, screwdriver, nails, pliers, a level and more.

AA Batteries (28-Count)

These AA and AAA Duracell batteries are made with the brand’s power-boosting technology and have promise a 12-year shelf life. You can buy them at up to 45% off right now and not have to restock for up to a decade, potentially.

AAA Batteries (16-Count)

Nutrichef Non-Stick Baking Pan Set

An expert previously told us that you should replace your baking pans every six to seven years, or sooner if you use them more than once a week. This set of three baking sheets has a few different sizes that stack into each other to save space in storage — and they’re dishwasher safe!

Auoon Clip-On Strainer

This tried-and-true Shop TODAY favorite is a clever kitchen essential. Clip it onto any bowl or pot — or even wide pans — and strain, without having to reach for a bulky colander.

Grace & Stella Under Eye Masks (24 Pairs)

“Like an energy drink for your eyes,” the brand says, these eye masks are a favorite among the Shop TODAY team. They promise to help de-puff and perk up the skin, morning or night.

Gap Men’s Stretch Pique Polo Shirt

There’s Prime Day fashion deals for everyone! This bestselling men’s polo shirt from Gap is as low as $9 right now in select colors.

For more of the best Prime Day deals under $25, click here.

Apple AirPods (2nd Generation)

More Apple AirPods deals:

Amazon Fire TV Stick

More Amazon device deals:

Amazon Kindle

More Prime Day Kindle deals:

• Amazon Kindle Paperwhite, $134.99 (10% off)
• Amazon Kindle Kids, $149.99 (12% off)

Kasa Smart Plug (Set of 4)

Roku Streaming Stick 4K

Bose QuietComfort Wireless Noise Cancelling Headphones

Blink Outdoor 4 Wireless Security Camera

Fitbit Charge 6 Fitness Tracker

Apple Watch SE (2nd Gen)

Bose SoundLink Flex Portable Speaker

Oura Ring Gen3 Horizon 

Amazon Fire TV 65-Inch Omni Series TV

More Prime Day TV deals:

• Insignia 42-inch Smart Full HD 1080p Fire TV, $119.99 (33% off)
• TCL 55-Inch Q65 QLED 4K UHD Smart TV, $318 (14% off)

For more of the best Prime Day tech deals, click here.

Pavoi 14K Convertible Link Huggie Earrings

Furtalk Sun Visor

The Drop Monika Flat H-Band Sandal

Ewedoos Exercise Dress

ColorfulKoala Dreamlux High Waisted Leggings

Naturalizer Kayden Slip On Loafer

ShaperX Women’s Bodysuit

G4Free Yoga Dress Pants

Anrabess Two-Piece Wide Leg Set

For more of the best Prime Day fashion deals, click here.

Samnyte Hair Wax Stick

Maybelline Instant Age Rewind Concealer

Hero Cosmetics Mighty Patch Original Patch

Color Wow Raise The Root Spray

More Color Wow Prime Day deals:

• Color Wow Dream Coat Supernatural Spray, $22.40 (20% off)
• Color Wow Root Cover Up, $24.15 (30% off)

Bio-Oil Skincare Body Oil

Laniege Lip Sleeping Mask 

Clinique Take The Day Off Cleansing Balm Makeup Remover

Colgate Optic White ComfortFit Teeth Whitening Kit

IGK First Class Charcoal Detox Dry Shampoo

Medix 5.5 Retinol + Ferulic Acid Age Rewind Body Cream

Sunday Riley C.E.O. 15% Vitamin C Brightening Serum

Shark HT202 SmoothStyle Heated Comb + Blow Dryer Brush

For more of the best Prime Day beauty deals, click here.

KitchenAid Classic Pizza Wheel Knife

Utopia Bedding Sheets Set

Yeti Rambler 12-Ounce Colster Can

More Yeti Prime Day deals:

• Yeti Rambler (20 Oz.), $24.50 (30% off)
• Yeti Rambler (30 Oz.), $26.60 (30% off)

Fullstar Vegetable Chopper

HiLife Portable Handheld Steamer

Ninja Ninja Fit Compact Personal Blender

Levoit Air Purifier

Bissell Little Green Carpet and Upholstery Cleaner

Cosori Air Fryer 9-in-1

Shark NV356E Navigator Lift-Away Vacuum 

iRobot Roomba j7 (7150) Wi-Fi Connected Robot Vacuum

For more of the best Prime Day home deals, click here.

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