Solestial, a solar energy technology company from Tempe, is being featured in Google’s ad campaign spotlighting 50 businesses from 50 states using artificial intelligence. The ad is expected to air during the Super Bowl.
Solestial specializes in government and commercial customers. As highlighted in the television spot, the company uses Google’s Gemini technology for tasks related to productivity management.
“Generally, the AI, the incorporation of Gemini makes us more productive. We can summarize emails. We can generate novel graphics for use in presentations. We can automate some of the tasks and spreadsheets,” said Andy Atherton, COO of Solestial.
He shared about how producing the commercial worked.
“Our head of marketing did a fantastic job coordinating all the pieces and was on site for the shoot. I personally was not on site for the shoot,” he said. “So I know that there was a lot of coordination going into the day.”
According to Solestial, the commercial will only air in the Arizona market.