USEFUL OR USELESS?
Many vehicle drivers are dissatisfied with the artificial intelligence (AI) technology systems included in their vehicles, J.D. Power Report’s 2024 U.S. Tech Experience Index Study reveals. The study—which polled 81,926 owners of new 2024 model-year vehicles—found that while owners often offer praise for some advanced vehicle features, others are found to be lackluster. Specifically, the study reports that “New Artificial Intelligence-based technologies, like smart climate control, have quickly won popularity with those owners who have used it, yet recognition technologies such as facial recognition, fingerprint reader and interior gesture controls fall out of favour as they unsuccessfully try to solve problems.” The study also reports that drivers still prefer hands-on technology and don’t see value in passenger screens. J.D. Power noted many owners remain “indifferent” to the value of ADAS.