In today’s world of convenience and online retail giants, it’s easy to overlook the value of shopping local. However, in small communities like Superior or even more broadly the Twin Ports, supporting local businesses is not just a choice — it’s an investment in the people and places that make the place we call home unique.
From boosting the local economy to fostering a sense of community, shopping local has far-reaching benefits that extend beyond a single transaction.
Strengthening the local economy
When you shop at local businesses, more money stays within the community. Studies show that for every dollar spent at a locally owned business, a significantly larger portion is recirculated in the local economy compared to money spent at chain stores or online retailers. These funds support local jobs, contribute to tax revenues and help maintain public services like schools, parks and infrastructure. By prioritizing local shops, you’re essentially reinvesting in the future of your community.
Creating Jobs and opportunities
Small businesses are collectively some of the largest employers in our community. When you support local shops, you’re helping create and sustain jobs for your neighbors. These jobs are often more than just a paycheck. They’re a way to keep families rooted in the community. Local entrepreneurs also tend to prioritize hiring from within the area, providing opportunities for youth, recent graduates, and those looking for second chances.
Building a stronger community
Shopping local fosters a sense of connection and belonging. In a small community, you’re likely to interact directly with the business owners and employees, forming personal relationships that are rare in larger, impersonal retail settings. These interactions build trust and create a supportive network. Local businesses are often the ones sponsoring community events, school fundraisers and sports teams, further enhancing the quality of life in the area.
Preserving character and charm
Small communities thrive on their unique character, and much of that charm comes from local businesses. A downtown lined with family-owned shops, artisanal boutiques and independent cafes offers a distinctive appeal that large retailers can’t replicate. Shopping local ensures these businesses can continue to thrive, preserving the cultural fabric of your community.
Reducing environmental impact
Local businesses often source products from nearby suppliers, reducing the need for long-distance transportation and minimizing the environmental impact. Additionally, shopping locally means fewer trips to big-box stores or waiting for deliveries, cutting down on fuel use and packaging waste. By supporting local businesses, you’re making a more sustainable choice.
Adapting to unique needs
Local businesses have a deep understanding of their community’s needs. Unlike national chains that follow one-size-fits-all models, local owners can tailor their products and services or even custom order or design services to meet the specific demands of their customers. This flexibility not only benefits shoppers but also strengthens the business’s ability to adapt and thrive.
A call to action
Supporting local businesses is more than just a feel-good gesture. It’s a powerful way to invest in your community’s future.
Next time you need to shop, consider choosing a local store. Every purchase you make is a step toward building a thriving, resilient and connected community. Shopping local is not just about buying goods; it’s about building a better place to live, one transaction at a time. No matter if the business is large or small, your impact can be great when you spend more dollars in the community you call home.
Taylor Pedersen is president and CEO of the Superior-Douglas County Area Chamber of Commerce.