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Zillennials

75% of Zillennials Shop Both Online and In-Store | PYMNTS.com

Zillennials, consumers born between 1991 and 1999, are leading the charge in the digital shopping era....

72% of Zillennials Trust Recommendations More Than Ads When Shopping | PYMNTS.com

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and...

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping | PYMNTS.com

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with...

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