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Upfronts

Jobs

Netflix plans in-house ad tech, partners with The Trade Desk, Magnite, Google

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Coinciding with Upfronts, Netflix this week...
Sports

CW Bosses on Doing Original TV Movies, Landing WWE’s ‘NXT,’ and Potential New Sports Rights Deals

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It’s been less than two years since the close of Nexstar’s acquisition of The CW and the network’s primetime slate could not look more...
Bussiness

Ads On HBO? Max Looks To Become Much More Than That As It Gains Commercial Traction

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EXCLUSIVE: After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming commerce are finally starting to turn for Max. The Warner Bros....
Bussiness

Disney Ad Chief Rita Ferro Makes Upfront Entrance In Animated ‘Family Guy’ Short, Hails Company’s Knack For “Transcending Generations And Igniting Pure Joy”

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Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation to advertisers. Before detailing the company’s daily interactions...

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