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unified pricing rules

DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules | AdExchanger

On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18,...

The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech | AdExchanger

A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No, wait. That was on Monday. But Day Two of...

Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding | AdExchanger

Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom in Alexandria, Virginia, over...

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