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TikTok Shop is winning over Gen Z adults, tying with Instagram as their top social shopping app

TikTok's e-commerce platform, Shop, is catching up quickly to other social apps among Gen-Z adults.Despite only officially launching in the US in September, TikTok...

Shenzhen rides e-commerce wave as globally popular apps fuel cross-border trade

But for now, e-commerce businesses are cashing in on overseas demand. In the first quarter, the value of such trade in Shenzhen exceeded 110...

The Future of Shopping podcast: Gen Z’s purchase journey and the future of TikTok Shop

Vogue Business is delighted to announce the launch of our latest podcast series, The Future of Shopping, presented by Worldpay. This podcast is part...

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