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third party cookie deprecation

Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On | AdExchanger

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a...

The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval | AdExchanger

Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling...

Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency | AdExchanger

Google has hit the brakes on its plan to eliminate third-party cookies.  Instead of phasing out third-party cookies by default, Google now says it will...

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