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Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk | AdExchanger

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The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and...
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DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules | AdExchanger

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On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18,...
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Google Ads Will Now Use A Trusted Execution Environment By Default | AdExchanger

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If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party...
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An adtech CEO wants Google to get split up to make the market ‘fairer’

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In This StoryThe CEO of The Trade Desk TTD, a major advertising tech platform, thinks Google GOOGL should get broken up as part of...
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DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight | AdExchanger

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The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three...
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Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On | AdExchanger

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Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a...
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Meet the digital David taking on the Google Goliath

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Netflix plans in-house ad tech, partners with The Trade Desk, Magnite, Google

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Coinciding with Upfronts, Netflix this week...

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