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We Tested the New ChatGPT Search Engine for a Trip to London — What Worked, What Didn’t

Skift Take ChatGPT is now a better place to start making travel plans, but finalizing those plans...

The Prompt: What Happens When We Hit The ‘Data Wall’?

The Prompt is a weekly rundown of AI’s buzziest startups, biggest breakthroughs, and business deals. To get it in your inbox, subscribe here. Welcome...

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

Skift Take As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were...

How Google’s AI Could Change Travel: 4 Projects For Apps, Airlines, and Hotels

Skift Take Google has made several announcements in recent weeks about how its generative AI model is...

Is Google Killing Online Travel?

Skift Research reported earlier this year that Booking and Expedia — two giants of online travel — are experiencing slower growth and greater pressure...

Google Follows ChatGPT With New AI-Powered Trip-Planning Tools

Skift Take Today's podcast looks at Google's new AI tool, Ariane Gorin's new plans for Expedia Group,...

Google Takes Next Step in AI Trip Planning

Skift Take Google is fully in its Gemini era. That’s what executives repeated as they showcased how...

Google Adding Features to Maps and Search to Promote More Sustainable Travel

Google said Wednesday that it is releasing new features that share options for traveling in ways that are more environmentally friendly. There are several features...

IHG Hotels Partners with Google to Build AI Trip Planner

Skift Take IHG Hotels & Resorts sees a future in helping travelers plan their entire trip, not...

Google Unveils New AI-Powered Travel Tools

Skift Take Today's podcast looks at Google's new AI tools, the U.S. State Department's new approach to...

Google’s New Travel AI Tools Want to Plan Customer Trips

Skift Take Google is the among the tech giants investing in a reimagined, AI-powered future of travel...

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