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The Programmatic Publisher

Google is getting in on the latest ad tech craze: curation

The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix.Yesterday, Google Ad Manager unveiled a...

Breaking point or breakup? Why publishers fear a Google ad breakup could backfire

With the antitrust trial against Google’s alleged ad monopoly set to wrap by year’s end, the industry buzz has shifted to the fallout. Will...

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