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The Data Point

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping | PYMNTS.com

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with...

More Than Half of Consumers Want Smarter Shopping Experiences | PYMNTS.com

Consumer expectations around shopping are changing, with higher demand for personalized, artificial intelligence (AI)-driven experiences that...

Two-Thirds of Consumers Now Use Some Digital Shopping Features | PYMNTS.com

In an era where online and in-store shopping are becoming intertwined, Click-and-Mortarâ„¢ shopping is emerging. This...

70% of Shoppers Say Payment Options Influence Where They Shop Online | PYMNTS.com

Retailers continue to grapple with shopping cart abandonment. A February report by PYMNTS Intelligence and Adobe...

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