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Influencers and Social Media Platforms Dominate 2024 Holiday Shopping Trends

New Survey by The Influencer Marketing Factory Highlights How Social Media and Influencers Drive Gift Inspiration and Consumer Behavior NEW...

Facebook Marketplace vs. TikTok Shop: Here’s Where Americans Prefer Shopping

Gone are the days when the only options for shopping involved going into a physical store or visiting a retailer’s...

Malaysia urged by tech giants to pause ‘unworkable’ social media licensing plan

An Asian industry group that includes Google, Meta and X urged Malaysia in an open letter to pause a plan that will require social...

Covert collaboration: Google and Meta bend ad rules to target teens

This Instagram campaign deliberately targeted a user group labelled as “unknown” in Google’s advertising system, which was known to include a high proportion of...

America’s political drama fuels X moment for Elon Musk

For once, the main drama...

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