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social media marketing

Gen Z is shopping more on Snapchat than TikTok or Instagram, study shows

If it feels like every time you log onto social media you're being marketed to, there's good reason — you are, and that's because...

New YouTube features: AI, Hype, and YouTube Shopping

If video is a part of your marketing strategy (and it should be), the latest updates to YouTube need to be on your radar. Some...

Covert collaboration: Google and Meta bend ad rules to target teens

This Instagram campaign deliberately targeted a user group labelled as “unknown” in Google’s advertising system, which was known to include a high proportion of...

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