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Google Will Consider Introducing Ads to New ‘AI Mode’

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Google will “explore bringing ads into” its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple...
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Apple Files Emergency Motion in Google Search Antitrust Case

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Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google’s search antitrust case.The motion...
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Top Google Analytics Metrics Every Marketer Should Track

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The Gist Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer...
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Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm

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SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the...
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An AI Avalanche is Coming — Get Ready for a Bumpy Ride | Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own. I have been a serial...
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News Media Alliance Urges FTC, DOJ to Probe Google Update

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The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last...
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Google Updates SEO Abuse Policy, Upends Publisher Affiliates

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Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to...
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Google’s November 2024 Core Update: What You Must Know to Keep Up

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The GistSEOs share woes. SEO experts share concerns over how Google's updates have — and will continue — to impact them. Inside Google’s Summit....
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Forbes, CNN, and Others Lose Millions As New Google Policy Tanks Affiliate Businesses

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The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data...
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Google is Testing a New Search Advertising Tool

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Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic....
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7 Expert Strategies to Beat Every Google SEO Update | Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own. Fine-tuning your website's search engine...
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Recent Google Ruling May Open Door to More AI-Powered eCommerce

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