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Apple Files Emergency Motion in Google Search Antitrust Case

Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google’s search antitrust case.The motion...

Top Google Analytics Metrics Every Marketer Should Track

The Gist Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer...

Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm

SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the...

An AI Avalanche is Coming — Get Ready for a Bumpy Ride | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own. I have been a serial...

News Media Alliance Urges FTC, DOJ to Probe Google Update

The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last...

Google Updates SEO Abuse Policy, Upends Publisher Affiliates

Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to...

Google’s November 2024 Core Update: What You Must Know to Keep Up

The GistSEOs share woes. SEO experts share concerns over how Google's updates have — and will continue — to impact them. Inside Google’s Summit....

Forbes, CNN, and Others Lose Millions As New Google Policy Tanks Affiliate Businesses

The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data...

Google is Testing a New Search Advertising Tool

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic....

7 Expert Strategies to Beat Every Google SEO Update | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own. Fine-tuning your website's search engine...

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