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Retail Media

Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) | AdExchanger

Last week, Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform...

AI Shopping Agents, A ‘Vibe-Cession,’ And Other E-Commerce Trends For 2025

In the fast-moving world of retail media and marketplaces, industry podcasts have become a crucial source of insights and analysis for professionals trying to...

2024’s Holiday Shopping Season To Be A Mixed Bag For Retailers, Brands

With 53 shopping days remaining until Christmas, retailers and brands are preparing for a holiday season marked by heightened price sensitivity and evolving promotional...

The Airbnb Waiting Game; The Google Ads Executive Overhaul | AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Will Airbnb Take The Trip? Marriott, Uber, Tripadvisor, Expedia and others in the hotel...

Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On | AdExchanger

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a...

Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins | AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not...

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