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Retail Media

Kroger, Albertsons could turn to ad business as deal termination looms, analysts say

By Siddharth Cavale NEW YORK (Reuters) - After a federal court blocked the $25 billion Kroger (KR)-Albertsons (ACI) merger, the...

Amazon’s Rufus Shows The Future Of AI Shopping, Warts And All

Amazon's February launch of Rufus, an AI shopping assistant, offers an early glimpse into how artificial intelligence could reshape product discovery and purchase...

Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) | AdExchanger

Last week, Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform...

AI Shopping Agents, A ‘Vibe-Cession,’ And Other E-Commerce Trends For 2025

In the fast-moving world of retail media and marketplaces, industry podcasts have become a crucial source of insights and analysis for professionals trying to...

2024’s Holiday Shopping Season To Be A Mixed Bag For Retailers, Brands

With 53 shopping days remaining until Christmas, retailers and brands are preparing for a holiday season marked by heightened price sensitivity and evolving promotional...

The Airbnb Waiting Game; The Google Ads Executive Overhaul | AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Will Airbnb Take The Trip? Marriott, Uber, Tripadvisor, Expedia and others in the hotel...

Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On | AdExchanger

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a...

Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins | AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not...

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