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What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators? | AdExchanger

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Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies...
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Google Says It Might Not Deprecate Cookies In Chrome After All (?!) | AdExchanger

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Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But...
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Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy | AdExchanger

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During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a...
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Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon | AdExchanger

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Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google...

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