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PYMNTS Study

75% of Zillennials Shop Both Online and In-Store | PYMNTS.com

Zillennials, consumers born between 1991 and 1999, are leading the charge in the digital shopping era....

US Merchants Need to Adapt Quickly to a Mobile-First Future — Here’s Why | PYMNTS.com

Consumers in the U.S. are increasingly mobile-first shoppers. Reaching for their phones has become a normal...

New Global Report Shows Mobile-First Shoppers Trading Bricks for Clicks | PYMNTS.com

The mobile phone has become the “anywhere storefront.” Shoppers reach for these pocket-sized portals to window-shop...

Generational Divide in Online Shopping? Not So Fast, Says New Report | PYMNTS.com

Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices,...

66% of Consumers Look for Free Shipping When Online Shopping | PYMNTS.com

When consumers are selecting an online store at which to make a purchase, free shipping is...

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