programmatic

Jobs

Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial

Admin - September 13, 2024

“Open Bidding decimated header bidding,” Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he...

Jobs

Google Suggests Buyers Target Teens, Against Policy

Admin - August 21, 2024

Sales representatives from Google have suggested that advertisers target teenagers on YouTube, seemingly in violation of the platform’s own policies, according to three ad...

Jobs

Adtech’s 3 Main Gripes With Google’s Privacy Sandbox

Admin - July 11, 2024

Several firms have recently tested Privacy Sandbox, the suite of solutions Google has offered the programmatic ecosystem to use instead of third-party cookies. Along...

Jobs