Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen.ADWEEK spoke to five...
Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google’s search antitrust case.The motion...
Advertising tech company The Trade Desk isn’t interested in snapping up companies—despite its recent rare acquisition of data firm Sincera.The Trade Desk is the...
Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign...
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last...
