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Outlandish Partners with MindgruveMacarta To Offer Brands Live Shopping Opportunities in Mexico

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Global Agencies Bring Social Commerce Expertise to the LATAM Market LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- Outlandish Digital, a...
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Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels

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Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday.The...
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Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm

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SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the...
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Google’s BigQuery and AI performance reporting: What marketers need to know

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As Google rolls out AI-assisted performance reporting, iCrossing UK’s Edouard Payne road-tests the current offering.Earlier this year, we were expecting Google to incorporate AI...

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