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Top Google Analytics Metrics Every Marketer Should Track

The Gist Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer...

BrightEdge Data Shows Industry-Specific Improvements in Google AI Overviews

As OpenAI tests SearchGPT with a promise to help people find what they want with ease and efficiency, Google has steadily improved its results...

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