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We Tested the New ChatGPT Search Engine for a Trip to London — What Worked, What Didn’t

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Skift Take ChatGPT is now a better place to start making travel plans, but finalizing those plans...
Travel

Tripadvisor’s Flagship Brand Saw Revenue Decline Accelerate With Google Search Changes a Factor

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Skift Take Tripadvisor's flagship brand is declining, so that's why it's focusing on the next iteration of...
Travel

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

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Skift Take As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were...
Jobs

Google, Travalyst and Cirium in Talks on How to Measure Airline Emissions

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Skift Take Cirium is a for-profit company, selling its data to corporations and the airline industry to...
Travel

How Google’s AI Could Change Travel: 4 Projects For Apps, Airlines, and Hotels

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Skift Take Google has made several announcements in recent weeks about how its generative AI model is...
Travel

Is Google Killing Online Travel?

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Skift Research reported earlier this year that Booking and Expedia — two giants of online travel — are experiencing slower growth and greater pressure...
Travel

Google Search Claims Another Victim: Tripadvisor Lowers Outlook

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Skift Take Google has made frequent changes to its search results pages over the years, and Tripadvisor...
Travel

Skift Research Scraped 20,000 Google Hotel Listings: Here’s What We Found

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Skift Take We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East...
Travel

Google Adding Features to Maps and Search to Promote More Sustainable Travel

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Google said Wednesday that it is releasing new features that share options for traveling in ways that are more environmentally friendly. There are several features...
Travel

Google’s New Travel AI Tools Want to Plan Customer Trips

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Skift Take Google is the among the tech giants investing in a reimagined, AI-powered future of travel...

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