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Neuroscience

Why We Buy What We Buy: The Neuroscience of Shopping – Neuroscience News

Summary: New research in neuroeconomics explores the brain processes behind shopping decisions, revealing how factors like brand recognition, pricing, and online versus in-person experiences...

Pioneers in Neural Networks Win 2024 Nobel Prize in Physics – Neuroscience News

Summary: Professors John J. Hopfield and Geoffrey E. Hinton have been awarded the 2024 Nobel Prize in Physics for their groundbreaking work on artificial...

Led by a former Google researcher, this company wants to give computers a sense of smell—here’s how it works

Of the five human senses, AI is already able to mimic sight and hearing. And one company wants to use the technology to digitize...

New optical neural chip technology reveals unexpected dopamine dynamics

DGIST (President Lee Kunwoo) Department of Brain Sciences Professor Lee Kwang and...

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