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NBC Says Paris Olympics Will Set Advertising Record

The 2024 Paris Olympics are paying off for NBCUniversal. The media giant said Tuesday that it will set a new Olympic record for advertising revenue...

Which Olympic sports will air live from Paris? What to know about daytime vs. primetime

How have Olympians prepared for Paris during a shortened Olympic cycleWith only three years between Olympic Games versus the normal four year cycle, Olympians...

NBCUniversal’s Olympics Promo Plan: Enlist Stars and Influencers to Get Word Out

Last November, Steven Spielberg stepped onto an Industrial Light & Magic virtual production stage on the Universal Studios lot. Behind him, a virtual rendition...

CNBC Ramps Up Sports-Business Coverage

CNBC is tweaking its game. The NBCUniversal-backed business-news outlet said on Tuesday it intends to grow its coverage of the sports industry with the launch...

The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue | AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year...

More media giants foray into fight for sports streaming deals

The streaming landscape is undergoing a shift as industry titans battle over the National Basketball Association's (NBA) coveted broadcasting rights. According to reports, Warner...

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